Having a web site is no longer a “get and forget” marketing tool. The Internet landscape is always changing. New technologies and existing methodologies are always improving. Google requirements are always being updated and Google site reports and recommendations need to be actioned.
A “pro-active webmaster” is not only there to update your site content on a regular basis, but also to regularly review your site’s vital business statistics, checking site performance and providing suggestions for improvements when trends or technologies change.
The role of the modern “Pro-Active Webmaster” is vital to improving your site performance and conversion rates.
SEO keyword monitoring and ranking is also important if you wish to know where you are listed on the various search engines for specific keyword phrases.
Service Includes:
- Site security monitoring – vital if your site is running on WordPress or other CMS / Software system.
- Setup + Monitoring Google Webmaster Tools (Google reports on your site)
- Setup + Monitoring of Google MyBusiness account (Google Business Listing / Map Listing)
- Setup + Monitoring of Google Analytics Data (Site statistics)
– if you do not wish to give Google all your business data we have ‘tin hat’ solutions to keep your business data private. Please enquire. - Checking & Improving Site Speed (Google likes fast sites)
- Negative SEO link tracking and link disavowing (stop attacks by competitors trying to reduce your ranking)
- SEO Keyword tracking so you will know where your site stands in the search engines (click here for additional SEO services)
- Applying code and image optimisations to improve performance (Google likes clean / optimised code)
- Actioning any Google problems found (mobile friendly pages / content problems) and applying any Google Recommendations
- Analysing site usability and making improvements to code / structure / content as needed. (improvements to generate more enquiries / sales = increased conversion)
- Client content update requests (add a product / change price / add a new service / add images)
- Monthly reporting of significant changes / updates / events
Minimum Access Requirements (if not hosted with Cyanweb): site FTP + CMS admin access
Cost: from $110 / month